The Apple Technology
In December 1920, 1996, Apple bought NeXT to begin. And excuted with 427 million U.S. dollars. Apple get two benefits of the acquisition. For one thing, they get the technology that helps the next operating system. For others, they get one of the founders of NeXT – Steve Jobs.
At that time, Apple is in trouble with declining market share. The share prices are the lowest for 12 years. Jobs on September 16 was proposed as an interim chief executive office.
Before long, Jobs began to implement its strategy. On May 7, 1998, the first iMac was released. Never came second to the first Apple computer at the level of design and business. That both a computer and monitor. This was successfully launched in August 1998 and Apple’s growing back. Success should be attributed to industrial design.
There are some important points in the story of the iMac.
This is a product design that keeps the apples. Like sunglasses MP3 player to gain favor with different designs. According to the change in share price, the price rise after the iMac was launched.
The team has an innovative design. Unique products including the iMac and iPod early rally later performance. Key design team is here to serve the company team now. They get more job seniority.
Management to make perfect eyes. It does not matter whether you are a genius employees. If the management of short-sight, the potential employees in vain.
Maintaining the momentum and have a strong development. IMac modest success could not save Apple. The next step after making reasonable upgrade iMac. And a new generation of manufactured products. From the initial design of the iMac with a semi-transparent Power Mac G4 Cube, and even iMacG4 iMacG5, new elements are always included.
Failure is inevitable. You can forget the failures with great success. In July 2000 Apple released the Power Mac G4 Cube, which is probably the most perfect machine in history. This does not qualify for daily use. Your table will look disorganized. This is in harmony with the perfect design.
Meanwhile, a mute effects to advance, using convection cooling. As in the case of the flat delivery of books or newspapers, hot air can not be expelled. Showed a poor result due to performance and price.
Failure is the key to success. The work will never be a great achievement, if not Jobs’ company. Risk is always there, but we should try to reduce it.
Industrial design and user interaction design. After the renewal of the basic functionality is complete, it remains personal computer technology and graphical user interface to mature. The industrial designers know that the “human-computer exchange can be achieved” such as a keyboard, mouse and monitor are available. Similarly, they know that their system can be operated on any platform companies do not care how the design industry.
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